鲁红梅，湖北人，博士学历，现任湖北第二师范学院艺术学院专任教师，职称为讲师。作者具
有多年艺术学理论相关教学工作经验和丰富的实践经验，主要研究方向是艺术学理论。

目 录
第一章 艺术设计导论···································································································1
第一节 艺术设计的含义和本质··················································································1
第二节 艺术设计的特征···························································································4
第三节 艺术设计的分类···························································································7
第四节 艺术设计的层面分析··················································································· 16
第二章 中国艺术设计的发展························································································ 19
第一节 秦汉魏晋南北朝时期的艺术设计···································································· 19
第二节 唐宋时期的艺术设计··················································································· 22
第三节 明清时期的艺术设计··················································································· 25
第四节 近现代的艺术设计······················································································ 35
第五节 我国艺术设计的现状与未来趋势···································································· 37
第三章 西方艺术设计的发展························································································ 40
第一节 艺术设计的起源························································································· 40
第二节 西方手工业时期的艺术设计·········································································· 41
第三节 西方工业时期的艺术设计············································································· 45
第四节 西方后现代艺术设计的兴起·········································································· 52
第四章 艺术设计与材料······························································································ 57
第一节 材料与材料美学························································································· 57
第二节 艺术设计材料的种类及特征·········································································· 60
第三节 艺术设计材料的运用··················································································· 67
第五章 艺术设计与色彩·····························································································101
第一节 色彩与设计色彩························································································101
第二节 艺术设计色彩的表现手法············································································107
第三节 色彩在艺术设计中的运用············································································114
第六章 艺术设计与心理·····························································································121
第一节 艺术设计的心理因素··················································································121
第二节 艺术设计的一般心理规律············································································145
第三节 消费者心理分析························································································150
第四节 艺术设计中的情感表达···············································································166
第七章 艺术设计审美与批评·······················································································169
第一节 艺术设计中美的类型··················································································169
第二节 艺术设计的审美要素与体现·········································································174
第三节 艺术设计批评的媒介与主体·········································································178
第四节 艺术设计批评的原则与标准·········································································187
第八章 艺术设计的创新与发展····················································································196
第一节 艺术设计中的创新思维培养·········································································196
第二节 普通高校平面设计专业人才培养模式思考·······················································199
第三节 当代新理念下的舞美设计探索······································································203
第四节 美术鉴赏中的美育及其审美能力的培养··························································205
第五节 图形符号与现代平面设计············································································208
第六节 平面设计符号的多维性在展示设计中的呈现····················································212
第七节 公益广告设计的应用现状与发展前景·····························································218
结语·······················································································································225
参考文献·················································································································226