向凤飞，女，苗族，1985 年生，毕业于贵州大学，获法学硕士学位，就职于习水县中等职业学校。高级讲师，茶艺技师、高级礼仪培训师，主要担任职业礼仪、餐饮服务、茶艺等科目的教学工作。曾获遵义市中餐摆台教师个人赛一等奖、遵义市旅游专业优质课大赛二等奖、遵义市礼仪大赛优秀指导教师奖及遵义市茶席设计
优秀指导教师奖。

目　　录 

第一章　礼仪概述··················································································· 1 

第一节　礼仪的概念与功能 ································································ 1 

第二节　礼仪起源与发展 ·································································· 19 

第二章　形象与礼仪··············································································· 33 

第一节　仪容礼仪 ··········································································· 33 

第二节　着装礼仪 ··········································································· 40 

第三节　体态礼仪 ··········································································· 49 

第四节　沟通礼仪 ··········································································· 62 

第三章　中职生应了解的生活礼仪 ···························································· 86

 第一节　校园生活礼仪 ····································································· 86 

第二节　家庭礼仪 ········································································· 109 

第三节　网络礼仪 ········································································· 132 

第四章　中职生应了解的职场礼仪 ·························································· 138 

第一节　职场礼仪概述 ··································································· 138 

第二节　求职礼仪 ········································································· 142 

第二节　与同事、上司交往礼仪 ······················································· 156 

第三节　行政文秘应知礼仪 ····························································· 164 

第四节　其他商务礼仪 ··································································· 170 

第五章　中职学生礼仪素养培养杂谈 ······················································· 208 

第一节　民俗文化在中职礼仪课程中的应用 ········································ 208 

第二节　中职学校礼仪教育的策略 ···················································· 227 

第三节　中职学生礼仪素养培养的意义 ·············································· 232 

第四节　中职学生提升礼仪素养的方法 ·············································· 235 

参考文献···························································································· 237