Research on Cultural Creativity and Brand Promotion文化创意与品牌推广研究
ISBN:978-981-5166-39-2
作者:Lijie Fang
语言:英文
发表年份:2023年
收录数据库：新加坡图书馆
This book is a book on cultural creativity and brand promotion, starting from theintroduction of the relevant concepts of cultural and creative industries, and analyzingand researching the characteristics of cultural industries, creative industries andcultural and creative industries. In addition, the development elements and types ofcultural entrepreneurship industry, the design and innovation of cultural and creativeproducts are introduced. It also analyzes the design and innovation of cultural andcreative products, the dissemination and development and utilization of culturalentrepreneurial products, and the planning and promotion of cultural and creativebrands. It aims to explore a scientific path suitable for cultural creativity and brandpromotion, and help its workers to avoid detours in application.
Fang Lijie, Manchu, born in Tangshan, Hebei in June 1996, studied internationaltrade at Boren University in Thailand as a graduate student. He also studied corporatecreative management at Royal Polytechnic University in Rantana, Thailand as agraduate student. A member of the Youth Committee of the Thai Association for thePromotion of Peaceful Reunification, who has donated materials to China and theAssociation for the Promotion of Reunification during the severe outbreak of theepidemic in China. Currently, 5 monographs have been published, and 1 is publishedby Southwest University of Finance and Economics Press; 1 Chinese OverseasChinese Publishing House and 1 international English monograph; two internationalChinese monographs. Hosted 3 national level projects and successfully completedthem. Published over 8 academic papers both domestically and internationally, including 1 core paper from Peking University; 1 Peking University Core+CSSCIBook Review; 2 provincial-level academic papers in China; Four internationalacademic papers. Two design software works.
Chapter 1: Relevant Concepts of Cultural and Creative Industries.............................................1
Section 1 Cultural Industry ............................................................................................................ 1
Section 2 Creative Industries..........................................................................................................6
Section 3 Characteristics of Cultural and Creative Industries..................................................... 12
Chapter 2 Development Elements and Types of Cultural Entrepreneurship Industry ............31
Section 1 Development Elements of Cultural and Creative Industries....................................... 31
Section 2 Classification of Types of Cultural Entrepreneurship Industry Development............ 48
Chapter 3 Design and Innovation of Cultural and Creative Products....................................... 69
Section 1 Theory in Cultural and Creative Product Design .........................................................69
Section 2 Design Expression of Cultural and Creative Products................................................ 80
Section 3 Innovative Techniques for Cultural and Creative Product Design ............................ 114
Chapter 4: Communication, Development and Utilization of Cultural Entrepreneurship
Products...........................................................................................................................................128
Section 1: Cultural and Creative Industries and the Communication of Cultural and Creative
Products...................................................................................................................................... 128
Section 2 Communication Media of Cultural and Creative Products in the Context of New
Media ..........................................................................................................................................150
Section 3 Development and Utilization of Cultural and Creative Products..............................173
Chapter 5 Cultural and Creative Brand Planning and Promotion...........................................228
Section 1 Cultural and Creative Brand Planning ....................................................................... 228
Section 2 Cultural and Creative Brand Promotion .................................................................... 229
References........................................................................................................................................233