Zhuo Huang

This article explores the impact of big data technology on the education management of college students and the corresponding strategies. By analyzing the application of big data in social platform interaction, automated data collection and analysis, learning, and behavior prediction, its positive role in improving the efficiency and quality of education management has been revealed. At the same time, measures have been proposed to strengthen data security protection, technology research and development, and talent cultivation in response to challenges such as data privacy and security, and difficulty in technology integration. The article emphasizes that the application of big data technology will promote innovation in the management mode of higher education and provide strong support for building a smart education ecosystem.

big data; College students; Educational management; influence; strategy

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