Abstract: Taking the theory of “totaler menschen” as the logical starting point, ideological and political education in daily life actively advocates the organic integration of ideological and political education and social life, which is the practical innovation of ideological education for college students in the new era. At present, the ideological and political education of college students still faces actual dilemma such as insufficient subject behavior, relatively simple education field, and lack of personality in teaching mode. Therefore, it is necessary to take students as the foundation, teachers as the key, and supply as the basis, actively strengthen the value acceptance of ideological and political resources, positively improve the extensive participation of education teams, and creatively enhance the practical endogenous degree of ideological and political education.

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