Wei Yue

Abstract: Based on the theory of English for Specific Purpose(hereafter ESP)and intercultural communication theory,this study explores how to cultivate intercultural business communicative competence in business English course for non-business English majors.A cultivation strategy framework of"language+business+major"is proposed so as to better reflect the humanistic and instrumental nature of business English courses in the college English curriculum system.

Keywords: business English; intercultural communicative competence; cultivation strategy

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