Li Pan

Against the backdrop of booming digital tourism, tourism management is facing unprecedented opportunities and challenges for development. Currently, the market size of China’s tourism industry is expanding year by year, the tourism consumption structure is constantly upgrading and the deep impact of digital technology is becoming increasingly significant on the tourism industry. However, there are some imperfections in knowledge updating, practice and the integration of industry and education in the course system of tourism management, which cannot meet the development needs of the tourism industry in the new era. Through in-depth analysis of the development opportunities and challenges of tourism management under the background of digital cultural tourism, this paper proposes some reform strategies such as updating curriculum concepts, optimizing curriculum structure, innovating teaching methods, and strengthening the integration of industry and education and aims to build a course system of tourism management that adapts to the development of digital cultural tourism in order to provide strong talent support for the sustainable and healthy development of China’s tourism industry. The research shows that through reform, the course system of tourism management will pay more attention to ability training, the curriculum structure will be more reasonable, the teaching methods will be more diverse, and the integration of industry and education will be closer, thereby improving the talent training quality and helping the transformation and upgrading of the tourism industry.

Digital Cultural Tourism; Tourism Management; Curriculum Reform; Tourism Industry

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