Yugang He

As industrial upgrading and economic transformation accelerate, there is a profound shift in societal demand for business administration professionals—from a traditional “knowledge-based” to “competency-oriented” talents. At present, in most undergraduate institutions of China, the curriculum system of Business Administration still has some prominent problems such as emphasizing theory over practice, divorce between teaching content and industry demand, and monolithic assessment methods, which leads to insufficient vocational competence of graduates and makes it difficult for them to meet the actual job requirements of enterprises. This study emphasizes that by deepening the integration of industry and education, building a “double-qualified” faculty team, and innovating teaching methods, it is possible to effectively enhance students’ comprehensive professional quality and job competence, providing theoretical reference and practical guidance for the cultivation of application-oriented management professionals.

Competency Development; Business Administration; Undergraduate Vocational Education; Curriculum Design; Industry-Education Integration

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