Yequan Hu

The "Belt and Road" Initiative, as a major international cooperation platform proposed by China in the 21st century, has not only promoted economic cooperation and infrastructure connectivity among countries along the routes but also provided a broad stage for cultural exchange and mutual learning. Universities, serving as vital bastions for cultural inheritance and innovation, play an indispensable role in promoting traditional Chinese culture globally and deepening international people-to-people exchanges. This paper aims to explore how universities can leverage digital technologies to facilitate the international dissemination of traditional Chinese culture within the context of the "Belt and Road" Initiative. It analyzes specific pathways for digital practices and proposes corresponding strategic recommendations, offering theoretical and practical guidance for deepening people-to-people exchanges among countries along the Belt and Road.

Belt and Road; Universities; Traditional Chinese Culture; Cultural Dissemination; Digitalization

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