Yongyi Lu,Danlei Chen,Linxin Huang

With the deepening of the process of cultural and tourism integration, the intangible cultural heritage has gradually explored a new path of integrated development with tourism. Many cultural business forms penetrate into the tourism subjects, tourism objects and tourism media, and their attachment to the tourism industry is increasingly enhanced[1]. Domestic scholars have made rich research achievements on Zhanjiang Nianli Example , mainly focusing on the levels of annual development history, cultural causes, inheritance and protection, development and utilization, and the research on the development and utilization of opera cultural tourism resources is relatively blank. According to the actual investigation, although the Zhanjiang municipal government carries out the protection, publicity and development of local annual activities, the current development work is still in the early stage, and there is room for improvement in the development of opera cultural tourism.

Intangible cultural heritage, Opera culture tourism, Travel media, Traditional Chinese opera

[1] Nie Liqing, Wang Yonghong. Research on the industrial mechanism of non-genetic inheritance and development under the threshold of cultural and tourism integration —— Problems existing in the development and countermeasures of non-heritage industry development in Jiangxi province [J]. 2021, (6): 268-271 [2] Zheng Suwen. The source of Guangdong "annual example" and the significance of its cultural history [J].2022,40 (06): 143-149 [3] Mo Weiying. Analysis of Cantonese Opera [J].2019, (14): 33 [4]Dandapath P, Mondal M.Urbanization and its impact on coastal eco-tourism in  West Bengal. International Journal of Science and Research, 2013, 2(1): 114-119. [5] Deng Longfei. The influence of the "year example" custom of Zhanjiang on the prosperity of Cantonese opera performance [J]. 2012, (2): 22-24 [6] Ye Tian. Research on the development of local opera culture tourism in ethnic minority areas —— Take Wuzhou Cantonese opera in Guangxi as an example [J].2019, (12): 231-232.

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