Caiyan Wang

With the rapid development of digital media, short video platforms have emerged, relying on their concise content, strong visual impact and accurate algorithmic recommendations to attract more and more users. People are immersed in the world of short videos to get information and fill their free time, and music, as an indispensable element in the creation of short videos, which directly conveys emotions to users and provides them with an audio-visual experience of sound-picture harmony, has become an important factor in attracting users' attention to short videos. Music also provides short video creators with creative resources and inspiration, and provides platforms with more dimensional user preference data, thus promoting the virtuous cycle of the content ecosystem of content production and consumption. At the same time, it also broadens the commercial realization channels for short video creators and enriches the platform’s profit model.

music, short video, TikTok, content ecology, copyright

[1]Vizcaíno-Verdú, A., & Abidin, C. (2022, January 14). Music Challenge memes on TikTok: Understanding In-Group Storytelling videos. Vizcaíno-Verdú | International Journal of Communication. [2] Rogers, R. (2024, January 31). Why so many TikTok videos don’t have sound anymore. WIRED. [3]Radovanović, B. S. (2022). TikTok and Sound: Changing the ways of Creating, Promoting, Distributing and Listening to Music. Questa Soft. [4]Juslin, P. (2013). From everyday emotions to aesthetic emotions: Towards a unified theory of musical emotions. Physics of Life Reviews, 10(3), 235–266. [5]Cooke, D. (1959). The language of music.

点击下载PDF