Jinjie Dong,Xinxuan Dong,Wenshuo Han

Abstract: The Wenzhou dialect embodies a wealth of regional cultural heritage and history yet faces formidable communication challenges. This study examines the efficacy of visual communication strategies in safeguarding and perpetuating the Wenzhou dialect, aiming to expand the dialect's communication pathways and bolster societal recognition and appreciation of its culture. Employing a hybrid theoretical and practical methodology, this research first explores the integration of new media and visual communication theories specific to dialect expression. Subsequently, it gauges public reception using social media data on the Wenzhou dialect—including imagery and short video content—and leverages sentiment analysis to determine public engagement and perception. The communicative quality and impact are further appraised through combined quantitative metrics and subjective evaluation.

Keywords: Wenzhou dialect, visual communication, new media, sentiment analysis

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