Yuting Cui,Yunlan Chen

This study explores the relationship between intangible cultural heritage(ICH) tourism, emphasizing the importance of tourism in the protection and inheritance of ICH. It analyzes the role of cultural identity and identity recognition in ICH tourism and proposes strategies to promote the sustainable development of ICH tourism. Through ICH tourism, people can better understand and inherit traditional culture, which also contributes to the sustainable development of tourism.

intangible cultural heritage tourism, cultural identity, identity recognition, sustainable tourism development

[1] Qiu, Q., Zheng, T., Xiang, Z., & Zhang, M. (2019). Visiting intangible cultural heritage tourism sites: From value cognition to attitude and intention. Sustainability,12(1), 132. [2] Kim, S., Whitford, M., & Arcodia, C. (2021). Development of intangible cultural heritage as a sustainable tourism resource: The intangible cultural heritage practitioners’ perspectives. In Authenticity and Authentication of Heritage (pp. 34-47). Routledge. [3] Hsu, F. C., Zhang, S., Zhang, Y., & Lee, T. J. (2022). Decision‐making behavior in the sustainable development of intangible cultural heritage tourism. International Journal of Tourism Research, 24(6), 800-812.

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