Jiong He

This paper aims to conduct an in-depth study on the development path of cultural and creative products based on South African heritage tourism resources. Through the exploring of the material cultural heritage (intangible cultural heritage) resources in South Africa, combined with the current market trend of tourism cultural and creative products, this paper puts forward the development strategy of South Africa cultural and creative tourism cultural and creative products. The article first introduces the richness and uniqueness of South African heritage resources, then analyzes the development status of intangible cultural heritage tourism cultural creative products, and finally discusses the development path of intangible cultural heritage tourism cultural creative products, including product design, marketing, policy support and other aspects.

Hainan; intangible cultural heritage; tourism, cultural and creative products; development path

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