Jia Luo

With the rapid development of AI technology, it is used more and more widely in the field of visual communication design. This paper discusses the influence of AI algorithms on the appreciation of the beauty in visual communication design, and analyzes the changes in design style, the optimization of color matching, the automated design of graphic elements, and the innovation in information visualization. At the same time, this paper also points out the challenges of AI algorithms to the aesthetic concept of visual communication design, such as the homogenization of design works and the lack of distinction. Finally, this paper emphasizes the importance of designers in the rational application and regulation of AI algorithms in order to maintain the artistic quality and uniqueness of design works.

AI Algorithms; Visual Communication Design; The Influence on the Appreciation of the Beauty; Design Style

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