Yayue Li

The movie poster for "Parasite" effectively conveys the film's core theme of social critique through its unique design elements and profound cultural context. Utilizing color, composition, lighting, and other design elements, the poster symbolically represents the class division and wealth disparity in Korean society. This paper analyzes the interaction between character design and visual metaphors in the poster, exploring how these visual symbols influence the audience's understanding of the film's themes and revealing the potential for better integration of social culture in movie poster design. The paper argues that the design of the "Parasite" poster is not only an innovative visual expression but also provides new directions for future movie poster design.

"Parasite"; movie poster; character image; semiotics; poster design

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