Jia Luo

With the rapid development of science and technology, the digital age has come, which has brought unprecedented development opportunities for graphic design. From the perspective of the inheritance and development of traditional culture, this paper discusses the innovation path of graphic design in the digital age. By analyzing the use of traditional culture in graphic design and the use of digital technology in graphic design, this paper proposes the development strategies of graphic design in the digital age to provide inspiration and reference for graphic designers.

Digital Age; Graphic Design; Traditional Culture; Innovation Path

[1] Dan He. (2023) An Exploration on the Teaching of “Ideological and Political Theories Teaching in All Courses” of Graphic Design: Taking Modern Digital Original Design Application of Traditional Patterns as an Example [A]. The Proceedings of the 3rd “Innovation Education and Precision Management Summit Forum” of Educational Theory and Management in 2023 (Topic1) [C]. China Education Innovation (Beijing) Cultural Media Co, LTD, China Global Culture Publishing House, China Education Innovation (Beijing) Cultural Media Co, LTD, 4. [2] Debiao Liu. (2023) The Integration and Application of Digital Technology in Project-Based Teaching: Taking Courses of Graphic Design and Advertisements as an Example, 42 (07), 95-97.

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