Wenwen Chai

Under the support of national policies, rural tourism has become an important way to promote the transformation and upgrading of the rural economy, and the evaluation and research of rural tourism service quality is particularly important, which is of vital significance for promoting the high-quality development of rural tourism. Based on this, this paper takes the rural tourism of Zangmashan in Qingdao as an example, combines the SERVQUAL scale model to construct a rural tourism service quality evaluation system with 5 dimensions and 22 indexes, and uses the literature analysis method and questionnaire survey method to explore the factors affecting tourists' satisfaction with the service quality of the scenic spot, and finally gives suggestions to improve service quality from improving the quality of practitioners, creating core products, and increasing the media publicity. Suggestions.

Rural Tourism; Tourism Service Quality; Qingdao Zangmashan; Countermeasure Research

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