This paper explores the application of Chinese traditional cultural elements in animated films and their impact on film narrative, audience acceptance and cultural communication effects. Through literature review and case analysis, this paper studies how traditional cultural elements enrich the connotation of animated films, enhance their artistic expression, and promote cultural inheritance and innovation. The study found that the innovative integration of traditional cultural elements can significantly enhance the viewing value and market communication power of animated films, and have a wide appeal to domestic and foreign audiences. At the end of the article, a strategy for optimizing the application of traditional cultural elements is proposed, which provides a reference for animated film creation and cultural communication.

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