Yuechi Hou

This paper takes Nanchong silk culture as the core, and deeply discusses its application potential in Sichuan Shu Dao cultural and creative design. Nanchong, known as the "silk capital of China" and "silk source point", carries a profound cultural heritage and historical accumulation of silk. This paper traces the historical origin of Nanchong silk culture, and analyzes its unique position in the Shu Road, an important cultural route. Based on the theory of cultural and creative design, this paper puts forward the innovative strategy of integrating Nanchong silk culture into cultural and creative product design, aiming to inherit and promote this valuable cultural heritage through the power of design. Through this study, we hope to inject new inspiration into the field of Shu Dao cultural and creative design, not only promote the inheritance and development of Nanchong silk culture, but also bring new growth points for cultural and creative industry, and achieve a win-win situation between culture and economy.

Shu Dao cultural and creative design; Nanchong; Silk culture; History and culture

[1] Li Lijunxiong.Exploration of cultural and creative design methods under the background of Nanchong Silk culture[J].Beauty and Times(I),2020,No.836(03):37-39. [2] Lin Yaru,Chen Zhengfen.Research on high-quality Development of Nanchong Silk Industry driven by scientific and technological innovation[J].Liaoning Silk,2024(1):1-3. [3] Chen Yi'an,Hu Chunmei,Li Yu,et al.Research on the brand of"Silk Capital of China"and the construction of regional center city in Nanchong[J].Northern Sericulture,2023,44(2):35-39. [4] Yang Chunyun,Yang Yumei.Study on silk craft Shu painting from cultural perspective[J].Sichuan Sericulture,2022,50(4):57-60.

点击下载PDF