Yanglin Hu

In the digital era, interactive dynamic imagery has emerged as a powerful medium in information dissemination, blending visual, auditory, and interactive elements to create more engaging, personalized, and effective communication experiences. This paper explores the role of interactive dynamic imagery in modern information dissemination, focusing on its application in various domains, including web and mobile interfaces, digital advertising, and immersive technologies like Virtual Reality (VR) and Augmented Reality (AR). It examines how this medium influences audience engagement, user experience, and content personalization, while also addressing the technological, ethical, and practical challenges that accompany its development. By analyzing core research from databases such as SCI, EI, and SSCI, this paper aims to provide a comprehensive overview of the current state and future prospects of interactive dynamic imagery, offering insights for both practitioners and researchers in visual communication design.

Interactive Dynamic Imagery; Information Dissemination; User Engagement; Personalization; Visual Communication; Digital Advertising; Virtual Reality; Augmented Reality; User Experience; Technology In

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