Li Pan

With the rapid development of tourism performing arts market, tourists have higher and higher requirements for the experience of tourism performing arts. As a historical and cultural province in China, Henan Province has achieved significant results in tourism performing arts. Especially the success in some projects such as Unique Henan · Land of Drama has provided beneficial enlightenment for the optimization of the tourism performing arts industry in Henan Province. With tourists’ experience as the core, this paper analyzes the current situation and existing problems of tourism performing arts in Henan Province and puts forward corresponding optimization strategies.

Henan Province; Tourism Performing Arts; Tourists’ Experience; Optimization Strategies

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