Chao Wang

The purpose of this study is to explore the significant roles played by different types of co text s in the generation of product texts, with the "Alien Juicer" as the research subject, aiming to provide theoretical guidance and case analysis for enhancing the generation and interpretation of cognitive product texts. Method: Based on the theory of "co text " proposed by Professor Yi Heng Zhao in the field of semiotics, this study employs its seven subdivided concepts to analyze the various impacts of the "Alien Juicer" from writing product texts to its integration into the socio-cultural environment. Conclusion: Through a case study of the "Alien Juicer," the different roles of paratext, archi text, pre-text, meta-text, link text, and preceding/ensuing text are uncovered. The co text s of a product determine the generation and interpretation of the text itself. Understanding the factors influencing co text s is crucial for the cognition and construction of product texts.

Co text; Product Text; Paratext; Metatext; Pretext

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