Yupeng Hu

Nighttime economy is a major manifestation of the current urban consumption patterns and vitality. Light art is also very important for creating nighttime economy environment in commercial blocks. It generates unique and special visual effect in commercial blocks, thereby enhancing the charm and consumption potential of commercial blocks and bringing new impetus to the development of the nighttime economy. During the planning period of commercial blocks, lighting design is no longer confined to traditional lighting equipment in the past. It has become an important component in shaping the night atmosphere and improving the quality of the space. Excellent lighting settings can become a very prominent nighttime-marking to the block, thereby making customers stay longer in the place and optimizing their consumption experience. Appropriate design has a significant promoting effect on the successful operation of commercial projects. During the period of nighttime economy, commercial lighting design is becoming increasingly important. It is an irreplaceable and crucial part in many aspects such as attracting customers, increasing sales, and strengthening brand image.

Nighttime Economy; Light Art; Atmosphere Creation

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