Dahui Huang

Traditional decorative motifs, as an important part of the traditional culture of the Chinese nation, contain profound cultural deposits and artistic value. This paper aims to explore the innovative application of traditional decorative motifs in visual communication design. By analyzing the characteristics of traditional decorative motifs, the demands of visual communication design, and cases on their innovative application, this paper summarizes the innovative application methods and principles of traditional decorative motifs in visual communication design, provides new ideas and inspiration for visual communication design and promotes the inheritance and development of traditional culture.

Traditional Decorative Motifs; Visual Communication; Innovative Application

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