Lele Yin

The so-called "intangible cultural heritage" refers to traditional cultural expressions widely disseminated among various ethnic groups and regarded as integral components of their cultural heritage. In the current era, leveraging digital dissemination to innovate intangible cultural heritage not only helps embed it into the framework of a culturally powerful nation but also facilitates its preservation and integration into cultural innovation pathways, thereby strengthening the cultural identity and confidence of the Chinese nation.

Intangible Cultural Heritage; Digital Dissemination; Innovative Pathways; Strategic Research

[1] Bao Xiangling Research on the Communication Strategy of Intangible Cultural Heritage under the Background of Digital Intelligence Empowerment[J].Journal of Nanyang University of Technology,2025,17(03):85-89. [2] Xu Yang The digital dissemination path of intangible cultural heritage[J].International Public Relations,2024,(20):131-133. [3] Wang Zhen Research on Digital Communication and International Promotion of Intangible Cultural Heritage[J].China Ethnic Expo,2024,(19):40-42. [4] Li Mengxin Research on Digital Communication Strategies and Innovative Paths of Intangible Cultural Heritage[J].China Ethnic Expo,2025,(14):81-83. [5] Zhao Xiaoyan Research on the Integration of Local Intangible Cultural Heritage into Higher Education from the Perspective of Digital Communication[J].Art Education Research,2024,(24):45-47.

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