Qingyu Fan

In recent years, pickleball, as an emerging hybrid sport, has rapidly gained popularity worldwide due to its unique charm and has begun entering the Chinese market. This paper aims to systematically the current development status of pickleball in China, deeply analyze the main characteristics and core challenges it presents at this stage. The study believes that domestic pickleball is in a critical transition period from the 'germination introduction stage' to the 'initial growth stage', characterized by leading development in coastal developed cities, community-driven growth, and integrated online-offline promotion. However, its development is significantly constrained by low public awareness, a shortage of professional talents, insufficient venues and facilities, and a loose organizational system. Based on this, this paper proposes a series of targeted promotion paths from three levels: government, society, and market, in order to provide theoretical reference and practical for promoting the healthy and sustainable development of pickleball in China.

Pickleball; Domestic Development; Current Situation Analysis; Mass Sports; Promotion Pathways

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