Yingying Huang

With the development of the tourism industry and the diversification of tourist needs, as a new business format that integrates accommodation, leisure and cultural experience, homestays are gradually becoming an important part of the tourism market in Hainan. As the most tropical characteristic island province in China, Hainan boasts abundant natural resources and diverse regional cultures, which provide unique conditions for the landscape construction of homestays. However, at present, some Hainan homestays have some problems, such as serious homogenization in landscape design, insufficient cultural expression and weak tourist experience. This paper conducts research from the perspective of tourist experience, on the basis of defining the concepts of homestay, landscape construction and tourist experience, combines with the current situation of Hainan homestays to analyze the problems in their landscape construction, and proposes some strategies for landscape construction centered on cultural integration, ecological integration, experience orientation and brand differentiation. This study suggests that tourist experience is not only the starting point of the landscape design of homestays, but also the key to promoting the differentiated and high-quality development of Hainan homestays. The study can provide reference for the design and operation of Hainan homestays, and has certain reference significance for the integrated development of rural vitalization and cultural tourism at the same time.

Hainan Homestays; Tourist Experience; Landscape Construction; Regional Culture; Rural Tourism

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