Yongyi Zhang

The folk culture of Mount Tai carries profound national spirit and unique aesthetic implication, and its contemporary transformation is of great significance to the protection of cultural heritage and the development of regional economy. This paper focuses on the core role of art design in the transformation of folk culture, and discusses the interactive mechanism between aesthetics and economy. A three-tiered steering model driven by art design is constructed. The model can effectively realize the creative transformation of Mount Tai folk culture from aesthetic resources to aesthetic capital through the contemporary translation of visual symbols at the basic layer, the immersion construction of cultural narrative at the experience layer, and the shaping of brand IP system at the industrial layer.This transformation not only enhances the competitiveness of the regional cultural industry, but also provides a new path for the living inheritance of folk culture, and provides a valuable reference for practical innovation in related fields.

Mount Tai folk culture; aesthetics; economic transformation; art design; cultural and creative industries

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